O1 Properties chose Opus 3 and design consultant Stuart Hookway of H3D, to promote their new commercial venture, NEBO at this year’s Mapic event in Cannes.
The stand design followed the branding and navigational creative for the shopping mall complex from partners Assembly Studios. The distinctive triangular pattern set against the curved structure, which will be part of the shopping mall exterior, was a prominent feature throughout the stand, climaxing with the contravision window graphic allowing the occupants in the airy meeting room to have a clear view of the aisles outside. This was complemented by lounge style furniture and contemporary high stool seating to the main section of the stand.
Darya Strelchenko, Deputy Managing Director of Nebo was delighted with the finished look and complemented the collaborative work, stating it had given them the perfect platform for the new project.