Trumpf triumph at Arab Health!
“Hi All Thank you all very much for the excellent organisation of Arab health and the beautiful booth design and realization! I hope you will find some time to relax before the next exhibition starts. Thank you and hope to see you soon.”
Regional director Trumpf Medical Systems
Arab Health 2014 was used to showcase Trumpf’s superior “Medical Technology” to the UAE market. The brief was to design a stand environment that incorporated two fully operational operating theatres alongside live demonstrations of their OR Integration Systems whilst working within stringent global brand guidelines.
This was achieved not only through the clean, contemporary and inviting design with a substantial curved hospitality bar located as the central hub from which visitors could flow to and from whilst visiting their specific areas of interest, but further enhanced by the use of materials utilised in the construction that one could only be associated with a brand such as Trumpf.